by Playfuls Staff |
7th April 2006
If music truly is the universal language, then millions of music hopefuls are sure to be talking about the new Cingular Mobile Music Studio available exclusively on MySpace. Announced at CTIA Wireless IT & Entertainment 2006, Cingular's Mobile Music Studio [more] is a first-of-its-kind platform that offers hundreds of thousands of unsigned artists and bands on MySpace the tools needed to turn their self-produced music into ringtones.
As the leading lifestyle portal and social networking community, MySpace has more than one million bands and artists using the site to connect and engage with fans. Together with InfoSpace Inc. , a long-time Cingular partner and a leading provider of mobile content, Cingular's Mobile Music Studio will help these artists generate even more exposure and excitement for their music. The Mobile Music Studio is just one more example of Cingular's leadership in the convergence of wireless and music.
Currently, the Mobile Music Studio is being trialed by approximately 75 unsigned MySpace bands and artists. Through Cingular's Mobile Music Studio, located on a dedicated page on MySpace, these unsigned artists will first be guided through the licensing and production process led by InfoSpace.
Once all licensing has been completed, the artists will then be able to upload a short track of their original song, via an audio file, at which time the music content is screened to ensure content is indeed original and appropriate. Upon successful review, the audio file is converted by InfoSpace into a 30-second ringtone. The artists will then be provided a link so their tones can be posted for audio preview and sold on their existing MySpace profile pages. Additionally, Cingular will give these unsigned artists the opportunity to market their ringtone on MySpace. These exclusive ringtones will only be available for download by Cingular customers on Cingular phones.
The first unsigned band to participate in the Mobile Music Studio trial is Shifter, an up-and-coming rock band from Australia currently breaking in to the U.S. marketplace. Currently using their MySpace profile page to promote their five-song CD, titled "Shifter," the band hopes to extend its fan reach by leveraging Cingular's Mobile Music Studio. Digital content from Shifter's self titled debut CD is available now on Boar Records/spinArt Records.
Cingular, MySpace and InfoSpace expect to roll out the Mobile Music Studio nationally later this spring.
