by Playfuls Staff |
25th November 2005
arvato mobile and O2 Germany have announced the launch of an innovative mobile gaming platform solution that features new sales, billing and customer loyalty functions. The new platform was developed specially for the "O2 Active" mobile phone portal and is based on arvato mobile's EP2 entertainment platform.[more]
The new O2 games platform, which was launched on Nov 21st, represents a significant leap forward when compared to previously available solutions. The platform centres around content promotion, customer loyalty and multiplayer gaming, and allows users to interact in a personalised environment, as well as to view their purchasing history and manage their downloads. In addition, the company plans to implement innovative in-gaming billing methods in time for CeBit 2006
Thanks to the new platform, O2 customers are now able to activate additional gaming levels, and use interactive multiplayer games, as well as free demo versions that allow for activation of the full-featured version during gameplay itself.
The O2 platform features abundant community features such as various discussion forums, a gaming magazine, regular contests, user voting, and point-based competitions and ranking lists. There are also numerous opportunities for user interaction, and these features are being expanded on an ongoing basis.
As arvato mobile B2B vice president Arne Wolter explained, "Our goal is to make the new O2 games platform a reference solution in the rapidly expanding mobile gaming market. We also aim to achieve strong customer loyalty through the intelligent community features offered by our platform such as multiplayer gaming. This is also a key driver of sales growth."
