by Playfuls Staff |
28th November 2005
After the appearance of the video iPod, it was only a matter of time before someone decided to use it for ads. And one of the most important companies to have entered the iPod ads business is none other than media giant Walt Disney studios.[more]
Thus, Media giant Disney and Clear Channel, which owns 1,200 radio stations in the United States, will become the first major media companies to deliver their promotional videos to the new iPods. Disney plans to offer full-screen, theater-quality video content from its upcoming release of fantasy film "The Chronicles of Narnia" directly to PCs and video-enabled iPods.
Video has become the latest trendy medium for content owners to advertise their wares. Its growing popularity appears to be evident in Apple’s launch of video on its iTunes last month with 1 million clips sold in the first 20 days of its launch. And Disney already has a bit of a history with Apple, since it has already gotten into selling video content online with a partnership with Apple that allows viewers to buy clips of shows like Lost produced by Disney-owned network ABC at Apple’s iTunes Music Store.
Moreover, a bit of a surprise is offered by radio stations, who are using video to increase awareness of their programming. Thus, Premiere Radio Networks, the syndication arm of Clear Channel, will be providing 60-second video segments of its popular “Rush Limbaugh Show” in playback formats for both video-enabled iPods and PCs to subscribers of the “Rush 24/7” premium content service starting December 12.
What's else to be said, except for the fact that Steve Jobs has proved once again that he is a business genius when he came up with the video iPod, because it (or its descendants) are the future of television.
