by Playfuls Staff |
3rd November 2006
Apple introduced a new 8GB model of the iPod nano RED
Special Edition in response to outstanding customer demand. The first version
of iPod nano, part of “Producted Red Special Edition” was announced [more] back
in October by Bono and Oprah Winfrey, during the taping of Oprah Winfrey show. The
new 8GB iPod nano RED Special Edition
holds up to 2,000 songs and is available for $249, joining the 4GB model priced
at $199. Both models come in a beautiful red aluminum enclosure and feature 24
hours of battery life, Apple’s innovative Click Wheel and an incredibly thin
and light design. Apple will contribute $10 from the sale of each iPod nano
(PRODUCT) RED to the Global Fund to help fight HIV/AIDS in Africa.
“Customer response to the iPod nano (PRODUCT) RED Special
Edition has been off the charts,” said Greg Joswiak, Apple’s vice president of
Worldwide iPod Product Marketing. “We’re thrilled to add a second model with
8GB of capacity, enough for 2,000 songs, so customers have yet another choice
in supporting this important cause.”
(RED) was created by U2 lead singer Bono and Bobby Shriver
to engage business in the fight against AIDS in Africa
by getting the world’s most iconic companies to make uniquely branded products.
The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in
2002, with the support of the world’s leaders and UN Secretary General Kofi
Annan, to dramatically increase resources to fight three of the world’s most
devastating diseases, and to direct those resources to areas of greatest need
by supporting locally-driven strategies. To date, the Global Fund has committed
$5.2 billion (US)
to more than 363 programs in 131 countries.
