by Playfuls Staff |
20th February 2007

Nikon has added two new stylish and feature-packed digital
cameras to the Nikon COOLPIX Style Series line-up, the S50 and S50c. These
cameras combine enhanced [more] imaging quality and performance with an
eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast
7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0
inch LCD screen. These cameras also utilize an Optical VR Image Stabilization
system, ensuring the consumer will be able to capture stunningly sharp images.
What's more, the COOLPIX S50c also offers the additional advantage of a built
in Wireless capability for e-mail and image storage with the enhanced COOLPIX
CONNECT 2 service.
"The COOLPIX S50 and S50c combine technologies that are
Nikon hallmarks: exquisite design coupled with superior optics and high
resolution with advanced picture taking functions that allow anyone to take
great pictures, ” says Bill Giordano, General Manager Marketing, COOLPIX for
Nikon Inc.
Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2
effective megapixels, allowing the consumer to make superior quality prints in
a variety of sizes, they also incorporate advanced technologies which help
create new opportunities to take sharper, and more natural looking photos.
These technologies include the new Optical VR Image Stabilization, high
sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be
activated by pressing the Anti-Shake Button, conveniently located on the top of
the camera. These features allow the S50 and S50c to produce shots that are
steady, sharp and stunning.
Nikon is making it easier than ever to get great-looking
pictures with a handy One-Touch Portrait Button that acts as a shortcut to
three Nikon In-Camera Image Innovations to correct common photo problems. This
system includes Face-priority AF, which was the first system to automatically
find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically
detects and corrects red-eye, and D-Lighting, an innovation that automatically
creates a copy of the image with detail added where necessary, but with
well-exposed areas left completely untouched. These cameras also feature huge,
bright, high resolution 3.0-inch LCD monitors with a 170-degree viewing angle
and an anti-reflection coating, so they are able to facilitate easier
composition and high-quality playback anywhere, even in direct sunlight.
Furthermore, the LCD monitors serve as excellent platforms
for Pictmotion, which allows users to select their favorite images or movies,
as well as music (up to 10 songs) and combine them automatically in-camera to
produce audiovisual shows in VGA quality for the ultimate photo-sharing
experience.
COOLPIX S50c users can take advantage of Nikon's wireless
transfer features through the latest version of COOLPIX CONNECT. With COOLPIX
CONNECT 2 users can share pictures with friends and family from just about
anywhere by emailing images directly from the camera through open access
wireless hotspots. Now, S50c users can also store up to 2 gigabytes of images
and movies to a secure Nikon server, providing a valuable back-up or an
opportunity to clear memory from the SD card when capturing images away from
home.
Both the COOLPIX S50 and the COOLPIX S50c come bundled with
Nikon's PictureProject software. The PictureProject software is powerful and
user-friendly and makes transferring, organizing, editing, and sharing photos a
snap. The COOLPIX S50 and the COOLPIX S50c will be available nationwide in
April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95.