by Playfuls Staff |
26th March 2007
Although the media characterized PS3’s launch in Europe as “controversial”, regular gaming fans all over the continent reported that in their countries Sony’s console stalls on stores’ shelves.[more]
Desperate to get good press after a series of disasters (both concerning the PR and the manufacturing circuit), Sony readied at least 1 million consoles for the European debut of its next-gen gaming console, in order to stop any type of criticism that might appear.
Sony's senior PR manager for Europe, Jonathan Fargher, made the best resume for this kind of situation, in an
interview with GameSpot UK:
”We're almost in a lose-lose situation--if we sell out on day one, then people will ask why we couldn't possibly have met demand, and that we should have been aware of the high demand for the machine. But if we don't sell out on day one because we've put steps in place to make sure that there's a steady stream of stock into retail, there's a large number of units on day one, then people will question why we haven't sold out.” That is of course true and perfectly logical. But despite Phil Harrison’s attempt to make the PS3 more attractive ("
There are benefits for European consumers. There are more games available, more Blu-ray movies, and we've updated the online PlayStation network.") Euro-gamers treated the launch with more indifference than anywhere else in the world.
And although official reports from Sony are not yet available concerning the success or failure of PS3, a few sites here in Europe have already posted the genuine reports coming from regular fans, which are not favorable to Sony.
In Sweden for example, a
report shows that most of the retailers are “fully equipped” with PS3s, a similar situation occurring in Britain and Denmark, but also suggests that until now few are interesting in buying one. Most of them look for a Wii.
Replies to the article further confirm that Euro-skepticism is now a concept that can be applied to PS3 too. Apparently, in Germany the PlayStation 3 has not been met with enthusiasm, while in Spain everyone wants a Wii, not a PS3.
What is probably even more interesting is that in Finland PS3’s launch party was apparently
obnubilated spiced up with a pornographic show…
But the most “famous” failed debut by far was in the French territory, where 95% of the consoles available at launch site
remained unsold. Although Sony officials were expecting at least 3000 persons- and for that had mobilized 40 police officers- only 50 true-blue fans showed up. The co-organizers of the Paris event called it…a “non-event”.
The UK launch (meaning the March 23 event) was probably the most successful on the continent, which is a paradox considering that the British get the console for the highest price (GBP 425). Sony thought at “sweetening” the offer by giving away 100 HD TVs to the first 100 buyers.
Sony said it was the biggest console launch ever seen in Britain, with 220,000 machines distributed around the country in preparation for high demand from shoppers.
Despite the efforts, some fans were just not satisfied. One British fan said on GameSpot that:
“As a hardcore gamer I've not missed a console launch since I got an Atari 2600 as an Xmas present in 1978, but I'd not pay £425 for a games console, I'm the demographic that Sony is aiming for, buys loads of games has money to burn. But at that price its not worth it. […] I'm lucky that I get to go on Business to Japan once in a while (I work for Honda), so I bought my PS3 for £260 in Tokyo 3 months ago, So how come the PS3 is £260 in Japan and £425 in Europe, Japanese wages are higher than European wages, Shipping don’t cost £165 a time. We are ripped off in Europe all the time and we let them do it.I paid £179 for my Wii, its £120 in Japan ,the 360 is £280 in the UK and around £220 in the US, so that’s about a £60 difference both times, ok I can live with that, but a £165 difference, do Sony think Europeans are stupid?”However, outside Virgin Megastore on London’s Oxford Street there was only one person- 17-year-old Rihatsu Thomas- to stand in line to get his PS3:
“I thought there would be more people here,” he said.
“I hope some more people come soon.”
