by Playfuls Staff |
26th March 2007
AT&T and Napster teamed up to offer to the customers
free unlimited access for one year to more than 3 million song tracks through Napster To Go - a $180 value –
allowing consumers to customize playlists on [more] their PC and seamlessly
transfer favorite tunes to compatible wireless phones and music devices. This
move further blurs the line between communications and entertainment as well as
wireless and wireline services.
Available beginning Sunday, April 1, across the company's
nationwide wireless footprint with qualifying plans -- as well as across the
company's entire 22-state traditional service footprint with qualifying
wireless, home phone and broadband triple-pack bundles -- the offer enables
consumers to conveniently access their favorite songs across multiple screens, including
the PC, the wireless screen and other compatible music devices. The offer builds
on the company's effort to deliver anytime, anywhere
access to enhanced content.
AT&T will support the promotional offers with an
extensive, integrated marketing campaign that will include broadcast, print and
online advertising, and in-store merchandising at all AT&T wireless retail
locations.
The offer is available to qualifying new or existing AT&T
wireless customers outside of the AT&T local service territory who agree to
the following:
- Two-year wireless
agreement with purchase of the SYNC phone by Samsung, exclusively available
through AT&T wireless, or the BlackJack phone by Samsung with qualifying
data plan plus a Music Kit/Card.
The offer will also be available to qualifying new and
existing residential AT&T customers across the company's entire 22-state
traditional service footprint where broadband service is available, with any of
the following triple-pack bundles:
- Add AT&T
Yahoo!(R) High Speed Internet service (Express service or higher) or
FastAccess(R) DSL Ultra to existing home phone and wireless service with
AT&T.
- Add the SYNC phone
by Samsung, exclusively available through AT&T, formerly Cingular, or the
BlackJack phone and any of four qualifying wireless plans with a two-year term,
including Cingular Nation, AT&T Unity, Family Talk or an additional Family Talk line, to existing
high speed Internet service (AT&T Yahoo! High Speed Internet or FastAccess
DSL and AT&T home phone service.
Also available to AT&T wireless customers nationwide is
an offer to purchase the SYNC(TM) phone by Samsung for just $49.99 with
qualifying data plans and receive an accessory kit including a free (after
rebate) 1GB memory card, USB synch cable and stereo headset to enhance the
mobile music experience that Napster To Go enables.
In addition to the valued savings of $180 with one year of a
free Napster To Go subscription (market price of $14.95 per month), customers can
benefit from even greater savings with additional rewards and cash-back offers
available with the SYNC phone.
