by Playfuls Staff |
9th April 2007

Fabrik announced that it is now shipping a new desktop
family of SimpleTech SimpleDrive external storage and backup solutions designed
by Pininfarina, the [more] renowned Italian firm that has been the primary
designer of Ferraris and other cutting-edge products and automobiles for more
than half a century. The SimpleDrive desktop family leverages the success of
the company’s portable SimpleDrive solutions launched last year, also designed
by Pininfarina. Created for ultimate portability, the portable SimpleDrive
solutions positioned SimpleTech as the No. 2 provider in its class after only
three months on the market.
The new SimpleDrive desktop solution provides easy add-on
storage and effortless backup and restore capabilities making it painless to
manage your personal or professional content. With its high-speed USB 2.0
interface, setup is a snap and data transfer rates are fast and reliable. They
come preloaded with One-Click backup software so you can protect selected files
or the entire content stored on your computer with a single click, or
automatically, providing the peace of mind in knowing that your digital world
is safe and protected. The included software provides step-by-step wizards for
hassle-free file restoring, and makes it simple to create and burn CDs and DVDs
to take your music, photos, videos or files with you on the road. A built-in
light ring acts as a capacity meter for quick viewing of disk space
utilization.
Extending consumer value, all SimpleDrive desktop purchases
include a free 2GB myfabrik.com (http://www.myfabrik.com) online account to
store, organize, embed and share your personal or professional content online.
With the myfabrik.com service, you have the freedom to share multimedia content
and other digital files with individuals or groups either privately via email
or publicly via your own “easy-to-create” personal Web page. You can also
mash-up different file types to create slideshows and media players; quickly
post content to sites such as eBay via links; or embed myfabrik widgets into
blogs and social networking sites to promote easy content sharing online.
Because the service is Web-based, you can easily access your photos, video,
music and other files from any Internet connection anytime, anywhere.
The SimpleDrive desktop family’s slim form factor and rich colors
add elegance and style to the home or office, while addressing the growing need
for storing, protecting and sharing digital media content. Mac and PC
compatible, they’re designed for quiet operation and come in a variety of
colors and capacities including fire red (160GB), pearl white (250GB), sapphire
(320GB), onyx (500GB) and charcoal gray (750GB and 1TB). Shipments of
SimpleDrive desktop solutions began shipping to major retailers, distributors
and online stores last week. Additional models with a combo USB 2.0 and
FireWire 400 interface will begin shipping in May. Manufacturer’s suggested
pricing begins at $99 for the 160GB model.