Multi |
by Axxel |
11th November 2005 |
What is the future of gaming consoles? What company will hit the jackpot with one of its products? Well, that remains to be seen, but one thing is for sure. Everyone's got a few aces up their sleeves. And it seems that Nintendo's aces are related especially to the price of its future "Revolution" console.
Let's sum up the what we knew so far. Almost no system specs, and no tech demos, only the image of a unique controller and repeated statements by its maker, Nintendo, that it will appeal to a vast untapped market of nongamers. However, this state of things has recently changed, because we found out something quite interesting regarding the "Revolution".
Thus, one of Nintendo's most public faces, Reggie Fils-Aime, executive vice president of sales and marketing, told CNN/Money correspondent Chris Morris that the Revolution will differ from its competition for another big reason: price. The Nintendo official predicted that both the Xbox 360 and the PS3 will cost a lot more than Nintendo's future gaming console.
"Value has been a key card for us this generation, and we'll continue to play it," Fils-Aime told Morris. "Do I expect us to be at a lower price point than our competition? Yes, I do. Have we determined a price yet? No, we haven't."
Rumor has it that the Revolution's price will be somewhere around $200, whereas the "core" Xbox will be at around $300. However, there's a catch to this difference of prices. In his interview with Morris, Fils-Aime also reiterated that the Revolution will not support high-definition televisions. "What we'll offer in terms of gameplay an approachability will more than make up for the lack of HD," he said.
Looks to me like Nintendo is preparing an odd marketing strategy. Low prices, but also some features that will be far behind those of its direct competitors. Kind of..."a Gaming Console for the masses".
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