Multi |
by Dihel Andreea |
12th July 2006 |
Some days ago we had a news about a big racist scandal that was born from a PlayStation White Portable ad.
The ad featuring a Caucasian woman holding a black woman by the jaw in a threatening manner was described as being racially insensitive. Leland Yee, the California Assemblyman criticized the as and condemned it. After this, Sony pulled out the advertising campaign and start apologizing to everyone.
"I am pleased to see Sony taking responsibility for their racially charged ad and appropriately pulling it from the marketplace. Sony did the right thing by recognizing their insensitive mistake and apologizing for offending many of their customers", said Yee.
Sony tried to defended the ad, saying their only intention was to contrast the colors of its two models of PSP. But that still didn't look well with Rick Callender, president of the San Jose/Silicon Valley NAACP.
"Their attempt to contrast colors clearly created controversy and sparked painful feelings in the global community. Hopefully in the future, Sony will employ a better litmus test to their ad campaigns to determine if they will be sour to the taste of worldwide consumers", Callender said.
| Your Rating: |
Overall Rating: |
|
|
|
